So for our Collaborative Production brief, we were to rebrand and research into Hipp Organic baby foods. As a group we have covered a wide range of facts about the brand and about the audience.
As the Project Manager of the group, I have tasked the other girls over the weeks with things to do that we could add to our research and make our brand even better by tailoring it very specifically to one or a range of audiences. By a range of audiences, I mean different demographics of mums. We could even create a brand that attracts all demographics of mums by finding out what all kinds of mums look for in a product like baby food.
Over the weeks since Flourish had given us our brief, I tasked Gemma, Emily, and Georgia with some light research into the brand and the shops that it is sold in. Emily had Asda and Sainsbury’s, Georgia had Co-Op, Gemma had M&S, Tesco, Mothercare, and Boots, and I had Morrison’s and Waitrose.
All of us completed our shops and took pictures of what we found in each shop when we saw the product; we talked about how the shelving was laid out and a little about the packaging that we found of the products stocked by the superstore. One issue that we had with our shops is that when Gemma went into Mothercare, they didn’t stock Hipp Organic, even though on their site it says that their product is available in Mothercare, so this was a little disappointing and she chose Boots instead. Unfortunately Gemma has been off for two weeks and has missed three sessions that we have had together as a team which means she hasn’t been there to hear our ideas and what else we may need to do for our research and for our rebrand project, but I have been in contact with her over the phone and filled her in with everything she has missed as I have taken notes for each session. Another issue we have is that the Sainsbury’s shop has yet to be completed.
When we had done our shops, we thought about the audience that could be being targeted with this product and had different ideas on what types of mums would want to buy the product. Jason got in contact with us shortly after his visit and gave us a few pointers about pinpointing our audience even more so we came up with the idea of creating a questionnaire for mums to fill out and we can obtain averages from the results to pinpoint a very specific audience.
We have all kept in contact through a group Facebook chat so that I can encourage the others to do a little more within the group when they have finished their specific tasks and so that we can ask each others’ opinions of any ideas or comments that we may have on each others work or ideas that we could all talk about during research.
I even wrote a few lists and send them to the group chat so that when there are times when we are busy we have things to do when we are not able to reply as quick as other days.
Over the half term we are going to start looking into the logo of the brand and finding out what makes it good and what lets it down, which we can then take on board for our own designs. I also have written a list of things that we can do over half term so that again, when others are busy and we can’t reply straight away we can just refer to the list and see what else needs to be done.
RWise Designs 